Local SEO setup and Google Business Profile
Getting found by people searching in your town. Not national keyword campaigns, not link buying, just the structural work that decides whether you show up when somebody nearby needs what you do.
Your Google Business Profile matters more than your website
For most local searches, the map pack sits above the normal results. Three businesses get shown. If you are not one of them, a large share of the people searching never scroll far enough to see your site at all.
That listing is free, and most small businesses either never claim it or fill in three fields and forget it. Getting the categories right, the service areas right, the hours right, the photos current and the questions answered is unglamorous work that moves the needle more than almost anything else you can pay for.
Google Business Profile
Claimed, verified and fully filled out. Correct primary and secondary categories, service areas, services, hours and photos. On the managed plan I keep it current rather than setting it once.
On-page structure
One H1 per page, a heading hierarchy that does not skip levels, unique title tags and meta descriptions everywhere, and internal links that actually connect your pages.
Structured data
LocalBusiness schema carrying your address, phone, service area and services, so search engines read your details as data rather than guessing from page text.
Local landing pages
Real pages for the towns you actually work in, each written individually. Not one page duplicated with the town name swapped, which search engines have discounted for years.
How the setup runs
Audit what exists
Whether your listing is claimed, whether the categories are right, what your site's structure looks like, and whether anything is actively working against you.
Fix the foundation
Listing completed properly, on-page structure corrected, schema added, and local pages written for the towns worth targeting.
Keep it current
On the managed plan the listing stays maintained: photos added, hours updated around holidays, questions answered, new services listed.
The towns I write local pages for
Each of these is written from the actual character of the town rather than generated from a template: Clifton, Paterson, Wayne and Montclair. They are worth reading as a sample of what a local page for your business would look like.
What I will not promise
No guaranteed rankings and no promised positions. What is on offer is the structural work done properly, so that when Google evaluates your business it has accurate, complete, well-formed information to work with. That is the part anyone can actually control.
SEO setup is included in the managed plan and available as part of any build.
Common questions
How long until I see results?
Google Business Profile changes can show up within days. Organic ranking changes take months, and anyone telling you otherwise is guessing. The setup work is a foundation, not a switch.
Do you guarantee first page rankings?
No, and you should be wary of anyone who does. The common trick is to guarantee rankings for terms nobody searches, including your own business name, and call it a win. What I guarantee is that the structural work is done properly.
Can you get me reviews?
Not directly, and you would not want a designer who offers to. What I do is make leaving one frictionless, with a direct review link you can text a customer the moment a job finishes. That habit outperforms most paid SEO work.
Is this the same as Google Ads?
No. Ads are paid placement and stop the moment you stop paying. This is the unpaid side: your listing, your site structure, and your local pages. I do not manage ad campaigns.
What if my business has no physical storefront?
Then you set up as a service area business, which hides your address and lists the towns you cover instead. This is the correct setup for most contractors and it is very commonly done wrong.
What it costs. Managed plans are $500/mo with $0 down and include hosting, unlimited edits and updates. One-time builds start at $2,500. Full breakdown on the pricing page.
Not sure which fits? Send me a message and I'll tell you straight.
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Ready to get the site you actually wanted?
Free 20-minute call. I'll look at your current site, or sketch the new one, and tell you exactly what I'd build and what it costs.
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