Websites for remodeling contractors
A homeowner planning a kitchen or a bathroom does not decide in an afternoon. They research for weeks, shortlist a few contractors, and look every one of them up before they sign anything.
The buying cycle is long, and your site works the whole time
Remodeling is one of the largest discretionary purchases a household makes. People sit with the idea for a while. They save pictures, they price things, they talk to their spouse, they ask a neighbour who did theirs. By the time they call you, they have been thinking about this for weeks or months.
Your website is present for all of it. It gets visited before the call, after the call, and again while they compare your quote against two others. That last visit is the one that matters most, and it happens when you are not in the room to answer for yourself.
They will look you up before signing
Handing over a large sum to someone who is going to have keys to the house and tear out a wall is a genuinely uncomfortable decision. Everyone checks. They search your business name, they look for reviews, they see whether you have a real website or a Facebook page and a phone number.
Finding nothing, or finding something that looks abandoned, does not usually lose you the job outright. What it does is make you the risky option, which means you have to be cheaper to win. A credible site lets you compete on quality instead of price.
What a remodeling site actually needs
Before and after photos, organised by room
This is the whole product. A homeowner planning a bathroom wants to see bathrooms, not a general gallery. Group the work by project type and let them find themselves in it.
Proof you are licensed and insured
License number visible, insurance stated plainly. In New Jersey the homeowner has usually been told to check. Make it easy rather than making them ask.
A realistic sense of price
Not a price list. A range, or a typical project size. Contractors resist this, but it filters out the people who were never going to hire you and warms up the ones who can.
The towns you actually work in
Homeowners want to know you work in their town before they call. Listing your real service area also does most of the local SEO work for you.
What to put in the photos
The single highest-value thing you can do is photograph your own finished work properly and consistently. Same angle before and after where possible. Wide shot plus two details. Daylight. No stock photography of somebody else's kitchen in a house that does not look like a North Jersey house.
If your gallery looks like your actual work in actual local homes, it does more selling than any copy I could write for you.
Where the leads come from
For most remodelers in this area it is a mix of referrals, the Google map pack, and organic search for terms like kitchen remodeling plus a town name. Referrals still convert best, but even a referred customer looks you up before calling. The site supports all three channels at once, which is why it is usually a better first investment than advertising.
I handle the Google Business Profile setup as part of that, since for a local contractor the map listing is often doing more work than the website itself.
Related trades
Similar work for roofers, landscapers and painters.
What it costs. Managed plans are $500/mo with $0 down and include hosting, unlimited edits and updates. One-time builds start at $2,500. Full breakdown on the pricing page.
Not sure which fits? Send me a message and I'll tell you straight.
Ready to get the site you actually wanted?
Free 20-minute call. I'll look at your current site, or sketch the new one, and tell you exactly what I'd build and what it costs.
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